With MARCOM E an application was developed that enables small and medium-sized companies to work cooperatively and web-based. The main concept of MARCOM E are design templates, which can easily be changed within a web browser, supporting an easy marketing, and offering transparent media objects. The goals of bluetype are an advanced usability and an integrated digital rights management within the media object database.
The bluetype project is the following project after MARCOM E. Bluetype focuses on evaluating the usability and improving the backend system of MARCOM E. In this context the goal is to enlarge the functionality of MARCOM E. To reach this goal the following modules are planed: Software as a Service, ERP-Interface, bluetype Light, bluetype CRM, bluetype Catalog, bluetype Event, bluetype CMS